Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer?

Targeting your niche market via search engines can be a very efficient and effective way of pinpointing your visitors with the most potential to buy your products and services. With a little planning, you can determine exactly who visits your site and who doesn’t. How? Well, by using search terms throughout your site that are geared specifically towards your own niche markets. We’re going to show you how to do it right now.

Take a minute to write down the specific markets your products and services are aimed at. Now drill down even further. Do you service only one country, State or city? Are you mainly targeting men in their twenties? Parents? Low-income earners?

To give you an example, let’s take a fictional florist located in Miami, Florida who specializes in wedding bouquets. Their target markets would be something like this:

- women in their early to late twenties – people living in Miami and surrounding suburbs – brides-to-be living in Miami and surrounding suburbs – dating males – couples (especially around Valentine’s Day)

There are probably more potential markets than this, but let’s stop there. Ok, now that you have narrowed down your target market/s, try to get inside their heads. If you were a single parent/ frequent traveler/ retiree, what would YOU type in to the search engines to find the goods and services offered on your own site?

Start writing down these search terms as they come to mind. Using our florist example again, relevant search terms could include:

- flowers – roses – bouquets – Valentine’s Day – wedding flowers – florists – gifts

Now start adding qualifying terms that will help define your market even more closely, ensuring the chosen terms are extremely relevant to your geographic region, or specific product / service offering. Unless our fictional Miami florist sends flowers outside the State, they wouldn’t want to attract any web site visitors from outside Florida right? Perhaps not even outside Miami. Also, if somebody searches the web looking for advice on growing roses, our florist wouldn’t want them visiting either, agreed? Adding qualifying terms reduces the likelihood of these visitors. For example, let’s add the following terms to our original list:

- [send] flowers [Florida] – [send] roses [Miami] – [wedding] bouquets [Miami] – Valentine’s Day [gifts Florida] – [Florida] wedding flowers – florists [Miami] – [send] gifts [Miami]

See how a few selective terms narrows down the searches considerably? Visitors that arrive at the site after typing in such specific search terms are already highly qualified to buy from the site. This increases the visitor/sale conversion rate while reducing the ‘click away’ rate considerably.

Ok, now you know your niche markets and you’ve narrowed down your target search terms to reach these markets. What next? Well, now you scatter these search terms throughout your web pages, in a logical way so as not to interrupt the flow of writing. Then you replace keywords in your existing META keyword tag with your new target terms and use the most important ones within your META description and title tag too. If you’re not confident enough to do this yourself, give the terms to your web designer or a SEO and ask them to do it.

Now when the search engines index your site, they’ll find it more relevant for these target searches and (hopefully!) rank you highly for these new terms. The result: effective targeting of your online niche market, less ‘click aways’ and more real customers.

There are over 30,000 species of orchids making it the largest family and the plant world. These fabulous flowering plants are known for their gorgeous flowers that come in all colors. Although they can grow in many places, orchids love tropical climates where they grow on trees trunks and branches.

In Australia, orchids grow in the southern region and can be found growing on tree trunks as well as in the ground. Australia boasts about 1200 orchid species many of which are not found anywhere else in the world.

Many of the Australian orchids have adapted some specialized methods of enticing insects over for pollination. The Drakonorchis Barbarossa or common dragon orchid looks like a wingless female wasp and therefore is very attractive to male wasps.

These specialized orchids are so interesting that scientists at the CPBR study these orchids which are sent to them by licensed collectors of Australian orchids. This national herbarium orchid collection consists of 48,000 dried specimens 18,005 hundred cards whichh contain the affected pieces of flowers and over 19,000 Spirit preserved orchid specimens.

Some of the interesting Australian orchids Include the Durabaculum Nindii or endangered blue orchid which is native to North Eastern Queensland, the dotted Sun orchid, the nodding green hood, the tongue orchid, and the cowslip orchid to name but a few.

In Australia, you will find epiphytes which grow on trees as well as terrestrials which grown around. The ratio is about 70% terrestrial to 30% epiphytes. Epiphytes are the easiest to grow in the most common in orchid collections.

Western Australia is home to mostly terrestrial orchids which are well-known for their size, bright color and strange markings. These dainty fragile flowers fascinate most everyone who sees them. Some of these orchids like those of the endemic genus Rhizanthella live their whole lives underground.

Orchids are great plants and make an unusual gift whether they are given as a live potted plant or in a vase with other flowers. If you have a green thumb, you might even try growing your own orchids if you can provide them with enough humidity and proper nutrients you may be successful not matter where you live in the world.

When growing orchids, the most important thing you can do is provide enough humidity. They will need over 50% so be sure you setup an area where you can provide them with this!

Orchids can be challenging to grow but if you love these beautiful plants, you can easily find them at your florist or even in the supermarket and take an already grown plant home to enjoy!